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2024 FLOWER TRIALS TRENDS

Information Flowers Vegetables

July 25, 2024

The 20th edition of the Flower Trials, an event bringing together all the players of the plant industry, has come to an end. It represents an unmissable event to discover all the trends of the horticultural market. Again this year, over 5,000 visitors from 80 countries walked along the aisles of the different Flower Trials sites.

THE ORNAMENTAL INDUSTRY STILL HAS A BRIGHT FUTURE AHEAD

During the 20th edition, around 60 companies from the plant industry gathered to welcome visitors from all over the world, proving the resilience of the horticultural sector despite the difficulties it faces. In fact, despite the economic and socio-political challenges, during the Flower Trials the industry showcased beautiful flowers adapted to every garden challenge: nature, ecosystem, drought... 

This year’s FleuroStar Award, organized by Fleuroselect, was conferred on Dalina Maxi Starburst Pink by Florensis.

FleuroStar Award on Dalina Maxi Starburst Pink

THE CLAUSE HOME GARDEN FLOWER RANGE

Double Cosmos for a natural garden

The Double Click cosmos flowers over a long period and attracts birds and butterflies. This medium-height cosmos variety will undoubtedly embellish every flower bed and edging.

Cosmos Double Click at Flower Trials

Mini Lupin Gallery® and Presto, the dwarf perennials for every garden

Mini-Gallery® Pure Blue, Fleuroselect Gold Medal winner and showcased at HM.CLAUSE’s stand, once again impressed visitors during the 2024 Flower Trials. This plant with striking blue flowers is more compact than Gallery®, which is an asset in terms of size, as it can be planted in every garden spot, including balconies!

Similarly, Presto® is perfect for golden yellow lovers: this naturally dwarf and compact plant is suitable for flower beds, as well as planters and pots. Its abundant double flowers and short production cycle are highly appreciated features. A few years ago, this variety was awarded a Fleuroselect Gold Medal as well.

Sunflowers for a bright garden! Clause proposes a wide sunflower range: Gummy Bear, a lemon-yellow double sunflower to brighten up flower beds, Firefox, WAOOH!, as well as the whole color range of SUNTASTIC® F1, a very productive variety featuring naturally compact plants.

Download the flower range sheet

A RESILIENT VEGETABLE GARDEN

The Flower Trials are also the perfect setting for the vegetable garden market. Every year, Clause presents some of its tomato varieties which are specifically selected to meet the needs of gardens.

Tomato tasting of Clause's stand at Flower Trials

THE EARLY PACK, AN ALLY FOR GROWERS AND GARDENING CENTERS

CLAUSE HOME GARDEN offers an “early pack” of 6 varieties that make it possible to face the challenges of the garden while meeting the expectations of distributors. In fact, the pack is designed to promote early varieties that will enable a quick harvest, as consumers are ever more impatient to enjoy the fruits of their efforts. Moreover, this also limits watering requirements during the peak of the season, while avoiding some diseases that are more common towards the end of the season. Therefore, the pack includes:

Kazimir eggplant picture on plant

A long, vigorous, early eggplant with few seeds.

KAZIMIR
Balconi, pepper

A mini sweet pepper that quickly turns color.

BALCONI
Edgar melon picture

A productive melon, early and adapted to several areas. A long, vigorous, early eggplant with few seeds.

EDGAR
Premio picture

A very early cluster tomato with a good resistance to several pathogens and a good performance even in cold conditions!

PREMIO
Gourmandia

A fleshy heirloom tomato variety, very early and absolutely delicious.

GOURMANDIA
Crokini picture

A productive cherry tomato variety, featuring high-quality plants and a good resistance to diseases. Its sweet and delicious fruits do not burst when ripe.

CROKINI

HONEY MOON & GOURMANSUN, THE GARDEN BEST SELLERS

Within a European market used to traditional cluster tomatoes, especially in Germany and the Netherlands, during the Flower Trials CLAUSE HOME GARDEN made visitors experience a selection of its specialty tomato range. HONEY MOON and GOURMANSUN were particularly appreciated during tastings. GOURMANSUN is a pineapple heart tomato with flaming undertones when fully ripe, while HONEY MOON, with its productive and vigorous plant, offers sweet, tasty and fleshy fruits. Both of them are mildew resistant (IR).

Tasting of tomato Gourmansun et Honey Moon at Flower trials

BLIGHT, THE DISEASE TO KEEP AHEAD OF

With rather inconvenient weather this spring over much of Europe, blight is one of the garden diseases dreaded by both amateur gardeners and professionals of the horticultural industry. In fact, phytophthoras can heavily affect productions.

CLAUSE HOME GARDEN proposes a selection of mildew-resistant varieties

See you next year for a new edition of the Flower Trials. Do not hesitate to get in touch in the meantime!

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